Primo Prime Website Design displayed on desktop and mobile
Primo Prime style guide with logo and colour palette

Charlotte’s Premiere Italian Restaurant gets a “primo” redesign.

Primo Prime (formally “Primos”) has served the heart of Myers Park with classic Italian cuisine since 1993. A beloved restaurant by regulars, Primo Prime needed a “facelift” to better serve the community. An outdated interior was revamped entirely, and to coincide with the renovations Primo Prime wanted a new look without discouraging their loyal customers. Being Wicked created a clean and stylish new logo and brand to showcase Primo Prime’s classic Italian origins. We used this new style for new menus and outdoor signage for a consistent brand and created a sleek new website to highlight the delicious menu items. We took custom photos of the revamped interior, as well as select menu items to display boldly on the site. Great food photos are essential for any restaurant!

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