Freakonomics's website on desktop and mobile browsers
Freakonomics's style guide with logo and colour palette

Expanding a blog into an entire podcast network for the popular Freakonomics Radio Network.

Freakonomics began as a book, which led to a blog, a documentary film, more books, and in 2010, a podcast called Freakonomics Radio. Freakonomics Radio is now the flagship show of the Freakonomics Radio Network, which includes the podcasts No Stupid Questions, People I (Mostly) Admire, Freakonomics, M.D., and a variety of special series. The folks at Freakonomics needed to revamp their website to reflect the expansion of the network and focus on the various podcast series rather than just the blog.

We also created the cover art for the podcasts: People I (Mostly) Admire and Freakonomics, M.D., as well as the cover art for the special series including The Freakonomics Radio Book Club, and Sudhir Breaks the Internet.

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