the blog

Naturally, when Random House approached us to develop the new Knopf Doubleday site, we were giddy.  But what’s more:  we were intrigued.  They didn’t just need a website, they needed a suite of sites that all worked together.  They needed all of their imprints, and several of their main content categories, to have individual sites, with individual themes, and they wanted their content to trickle up to the top of the main Knopf-Doubleday site.  On top of this, they needed this sea of content to be accessible.  They needed a clean, content-focused design that could be shared and modified by their imprints–a clean marriage of form and function.

What emerged is a true testament to the power of WordPress.

We designed and built the site to require as little upkeep as possible.  Content managers can add to and update the site with minimal effort.  A post to any of the imprint sites is instantly shown on the top-level site (unless they opt out of this functionality for the post, of course).  No multiple posts to manage, no confusing search results.  Each piece of content lives in a single place, but can be accessed from many.  The icing on the cake is that new imprint sites can be added in a day.

We’re proud of what we and Random House as a team have built.  And what’s more, we’re happy to contribute to the publishing world.