HarperCollins needed an entire overhaul of their Avon blog to better represent the Avon brand and allow them to do more with their content. We created a feminine, soft design that speaks to the Avon readers but doesn’t overpower the site content and book covers which were used predominantly on the site. We also ensured that the site was developed in such a way that the Avon editors can easily update and maintain the site with regular fresh content.